An internal communication that aims to connect people

IMS challenged us to help them promote and articulate their new ‘Vision statement’ across their UK & Ireland teams, with the aim to involve and engage every department by communicating the roles and goals to each. We knew we needed to up the ante.

So, we got our heads together and started working on a solution to suit – A pack of cards. How ‘Ace’ is that?! This campaign was all about the people and a common voice, so the Vision had to connect – it had to be tangible. We developed a pack of informative yet simple cards, that concisely define each department’s role within the Vision’s objectives. For a twist of intrigue, we added some colourful pixel art characters for staff to warm and connect to, instead of some old school stock imagery. When IMS told us how thrilled they were with our solution, we were blown away in a Flush of excitement!

An image showing development of two pixel art characters for staff cards
Image showing two staff cards complete with pixel art characters
An image showing the packaging of our brochure solution
Image showing two pixel art designs for staff cards
Image showing an collection of pixel art characters used for staff cards