Brochure design helps Generali tell their story
Generali hold their annual sales conference in a different country each year – a truly international event, with an agenda where strategic work and team building exercises are perfectly balanced. What they wanted us to do was to collate photographs taken from recent years’ events into a tactile printed piece. To commemorate the conferences long-standing attendants, as well as helping more recent participants appreciate its’ history, we were asked to collate photos from the conference and produce a tactile printed piece. In a bid to highlight the unique nature of each conference, we assigned each host country its’ own feature spread and colourway.