Bright sales brochures put the interest back in interest rates
Interest rates. ISAs. Charity Bonds. It can all get a bit blurry if your tangibles aren’t informative, colourful and most importantly, helpful. Dudley Building Society were in the market for something that could help them with all the above. As a company that pride themselves on their personal service, they needed their informative savings leaflets to work alongside their staff and make customers’ lives easier when it came to choosing a savings account.
When they came to The Partnership, we put the kettle on and suggested that a refresh of in-branch literature was what they needed – keep the information, simplify the structure and brighten it up. We first looked at their A5 savings leaflets, which had all the information, but nothing to bring customers in.
We transformed these with simple vectors that sat nicely alongside their logo and tied in perfectly with messages on the covers. We also colour coordinated the different groups of accounts to make it easier for customers to compare products. On the reverse, we structured the information into two columns to make it digestible for interested prospects.
Dudley were so pleased with these designs that they gave us the thumbs-up for a video that they could play on some in-branch screens. The animation showcases each savings account, giving each product some airtime on the big screen.