Reach Out suicide awareness campaign receives national logistics support

12th June 2019 by Tom Smee

Reach Out, a local suicide awareness campaign striving to reduce suicide rates in Dudley to zero, has received support from our client and logistics experts, Jet Express.

The campaign, which we developed for Dudley Metropolitan Borough Council (DMBC), was launched by the Council in December 2018. Dudley is a high-risk area for suicides in the UK, where approximately one person dies by suicide every fortnight. To help spread the message beyond the Dudley borough, Stourbridge-based logistics experts, Jet Express, have showcased the brand on one of their delivery trucks.

This support could generate national exposure for the campaign, encouraging millions more to reach out and find support – a fantastic result from a local collaboration.

DMBC’s Senior Health Improvement Practitioner, Sarah Owens, said: “We’re really grateful to The Partnership for working with us to develop the Reach Out campaign and for introducing us to Jet Express, who will be helping us to promote the campaign.

“Their vans not only deliver to the local borough, but they also drive around the whole of the UK. This means the campaign can be more widely promoted.

“Dudley Council and everyone involved in the campaign really want to thank Jet Express for their work with us and for what we hope will be a long and successful partnership in promoting the Reach Out campaign.”

Mick Cox, Transport and Operations Director at Jet Express, said: “We’re delighted to be involved in supporting the Reach Out campaign, sharing the important message across the whole of the UK that it’s ok not to be ok, and are always keen to support local initiatives that promote a positive message.

“The Reach Out truck will be out on the road in the next few days, locally and nationally, reminding people that it’s ok not to be ok.”

This collaboration is another highlight in what has been a fantastic year for Jet Express, capped off by their nomination for the Young Business of the Year Award at the Express & Star Business Awards 2019.

Read this on The Drum.