Midlands College kicks off three-year marketing campaign with The Partnership

29th May 2019 by Tom Smee

We have been awarded a competitive tender from North Warwickshire & South Leicestershire College (NWSLC) to complete the competitive design and delivery of a new three year campaign for the school.

The campaign initiatives will be rolled out and developed over a three-year period and communicated via all its many target audiences across mail, print, digital and social media.

NWSLC’s marketing manager, Anita Ladva-Cheung said: “Our design and marketing agency is an integral part of the College’s recruitment strategy; The Partnership showed how they can deliver integrated campaigns with far-reaching goals and we knew immediately that they shared our vision.”

This tender win is the latest in a string of successes for us since we joined London-based marcomms firm First Marcomms Group (FMG) eight months ago. Existing local clients, such as Dudley Building Society and Scrivens Opticians, and blue-chip national clients like Utmost Wealth Solutions, Unipart and HSBC have now been joined by new client wins. Bullion merchants Group International and global healthcare giants IQVIA have recently joined TP’s varied client base as well as couriers JetExpress, Ask Officio, Dudley Metropolitan Borough Council, facilities management group EMCOR, Wyboston Lakes Conference Centre and asset disposal experts ADS.

Managing director Carolyn Smith said: “Joining FMG gave the team at TP a big boost plus access to international expertise that has enabled us to pitch and win – adding around £500,000 to our billings in only six months and a strong pipeline.”

Read this on The Drum.